Creative director, multi-disciplinary designer, Consultant, Generalist

Over the last ten years I have worked cross functionally within agency, start-up, and consulting roles, operating various businesses of my own & collaborating within small teams while travelling extensively and exploring my inner philosophy (see full bio). These experiences have showed me that almost nothing in professional life happens in silo; spiritual alignment and intrinsic factors are essential to maximizing the technical and tactical aspects of business building. I've shaped my consulting approach and core business philosophy around this key insight, and as such, have pointed my approach towards peeling back critical layers to understand what levers to pull for the betterment of my clients.

Excel in The New Economy. Bring your business to new heights. Create more freedom. Live the future of work.

Future economies will operate much differently than what most people are accustomed too. The days of clocking in to do medial, routine based tasks are over, and the building blocks of business are now structured much differently. Anyone can now start a business and make significant strides if they are focused in the right areas, in the right headspace, and leveraging the right tools. As a founder, agency owner & consultant, my motivation is to align these three pillars. I call this "The Sension Approach: Spiritual, Technical and Tactical." In the right context, this can be a massive unlock for long term, sustainable, growth.

3

Start-Ups

3

Agencies

70+

Projects

10

Years

Specialized across dozens of AI-Accelerated PRocesses

My platform is rooted in the platforms that help us grow. That means infusing the power of AI with the purpose that keeps you driven. We live in an incredible time; helping clients unlock and accelerate is a passion that I carry into every single project.

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Main service
Advertising
We'll use AI to work faster and solve distribution at scale.
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Operations
Automation, Agents &
Agile Processes.
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Product
Did you know you can just build stuff? Like anything, really.
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Automation
This ones important so I had to mention it twice.
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Coaching
I am not your guru; but we do need to get your mind right.
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User Experience
We're in the golden age of UX. Let's move wisely.
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Simple, Sytemized, Focused.

I keep the process simple because it's the simple things that often drive the most results. We'll meet & figure out what's important, put a baseline plan in place... you'll say yes, we'll crush it until the money comes in on autopilot.

Discovery meeting

Purpose, Values,
Product.

Breakthrough Blueprint

Direction, Planning, Deliverables.

Refine Scope

Focus, Relationship,
Clarity.

Us crushing it

Winning, Winning,
Winning.

Creator of The
Sension Approach

Spiritual Growth, Technial Prowess, Tactical Execution.

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Impact Driven
Portfolio Entrepreneur

Founder of Cracked Culture, Flocano Agency & Sension Consulting.

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Sension Consulting By Nicholas Alexander 
Macaskill

"Sension Consulting is a term meant to convey the unique approach that I take to growth consulting. By taking a multi-dimensional approach to consulting, and placing consideration on spiritual, technical, and tactical factors, The Sension Approach achieves holistic activation, creating long lasting change in the businesses and lives of those in which it integrates."
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